Unlock Your Competitive Advantage
& Achieve Superior Success

A white letter "R" inside a black circle with a white border.

The best players have coaches.

The best leaders have mentors.

The best careers have strategy.

A person with short dark hair and wearing a checkered shirt smiles while looking at the camera against a plain gray background.
A person stands and speaks to a group seated in an office with a long table, laptops, bottles, and exposed brick walls.

About Jonathan Ritter

Jonathan spent 15 years at AB InBev, making a significant impact on a global scale. In Canada, he led the Sports and Entertainment team, overseeing major partnerships with top sports leagues and the music industry. Additionally, as Head of Innovation, he played a key role in pioneering the non-alcoholic beer category. In 2018, Jonathan was promoted to the Global Innovation team in New York City, and in 2020, he was appointed Global VP of Innovation, where he led a team of 180 and helped AB InBev earn recognition as the 12th most innovative company worldwide by Fast Company.

As the founder of Upper West Ventures, Jonathan specializes in innovation coaching, working closely with private equity-backed companies and emerging ventures to drive sustainable revenue growth, achieve operational excellence, and build high-performance teams. He also coaches athletes, executives, and students, helping them identify their competitive advantages and develop strategic career roadmaps. Jonathan holds an Honors Degree in Economics from Queen’s University, an MBA from the Schulich School of Business, and has completed Executive Innovation training at Harvard Business School.

“Ritter is one of the best people leaders
I have ever met. A true coach”

GLOBAL CMO - FORTUNE 500 COMPANY

Coach Ritter provides a structured, results-driven approach to career and personal growth.

Coach Ritter's 4 Week program is designed to help you gain clarity on your:

  • Weeks 1 & 2: Understanding what your competitive advantage is.

  • Week 3: How you can ‘tangibly’ add value based on your work experience/results.

  • Week 4: Build a clear plan on next steps for your career.

Testimonials:

  • A half circle of Henoc Muamba in a Toronto football uniform next to a testimonial stating how much Coach Ritter has been instrumental in helping him transition from professional football to the next phase of his life.
  • A half circle of Folarin Orimolade in a light blue football jersey and helmet next to his testimonial stating that Coach Ritter has been a great partner and off-season coach who helps him identify areas of interest outside of football.
  • A picture of the goalie Andrew Hammond in his goalie hockey gear next to a testimonial that states how Coach Ritter has been an incredible partner since his retirement from a 10-year NHL career,
  • A half circle image of Brandon Williams wearing a white football uniform carrying a football next to a testimonial stating how Coach Ritter was incredibly helpful during his transition from playing in the NFL to determining his next steps.
  • A half circle of the hockey player Matt Bartkowski in his blue and green Vancouver hockey uniform next to a testimonial stating how Coach Ritter's coaching has been priceless, especially in helping him recognize how to leverage his intangibles.
  • A half circle of Henoc Muamba in a Toronto football uniform under a testimonial stating how much Coach Ritter has been instrumental in helping him transition from professional football to the next phase of his life.
  • A half circle of Jared Armstrong playing basketball below to a testimonial stating how much Coach Ritter has been a crucial partner in helping him shape his vision beyond basketball.
  • A picture of the goalie Andrew Hammond in his goalie hockey gear under a testimonial that states how Coach Ritter has been an incredible partner since his retirement from a 10-year NHL career,
  • A half circle image of Brandon Williams wearing a white football uniform carrying a football under a testimonial stating how Coach Ritter was incredibly helpful during his transition from playing in the NFL to determining his next steps.
  • A half circle of Folarin Orimolade in a light blue football jersey and helmet under his testimonial stating that Coach Ritter has been a great partner and off-season coach who helps him identify areas of interest outside of football.
  • A half circle of the hockey player Matt Bartkowski in his blue and green Vancouver hockey uniform below a testimonial stating how Coach Ritter's coaching has been priceless, especially in helping him recognize how to leverage his intangibles.

How to Get Started

1. Book a Free Intro Call

2. The 4-Week Program

Click below to contact us and schedule your 4 sessions to help you identify your competitive advantage.

3. Monthly Momentum Coaching

After completing the 4-week program, you have the option to continue with ongoing coaching for 6 months. This includes 30-minute monthly coaching sessions to keep you on track towards your goals.

Building High Performing Team in Corporations

Our Approach: Leverage insights and apply experience from former Pro Athletes and Coach Ritter to advise on how to assess and build high performing teams that can deliver sustainable and accelerated value creation & growth.

Program Includes:

  • Workshops: Engage in a tailored workshop designed specifically for managers and leaders with a primary focus on the power of intangibles as the foundational approach to building high performing teams.

  • Engagement Diagnostic: Receive an Engagement Diagnostic with detailed observations and actionable deliverables to enable and build high performing teams.

  • Right People in the Right Roles: Enhance your hiring process with our support to help identify the right talent for the right roles, based on intangibles that align with your goals.

Our Team

  • Henoc Muamba wearing a dark blazer and white shirt stands in front of a plain gray background.

    Henoc Muamba

    Former NFL player and #1 pick in the CFL, with 12 years of professional football experience (4x the average), 10-time captain, Grey Cup champion, and 2022 Grey Cup MVP.

  • Phylicia George with short curly hair and a white top sits against a plain light-colored wall, resting her head on her hand.

    Phylicia George

    A dual-season Olympian who made her debut in bobsled at the 2018 PyeongChang Olympics after competing in track and field at the 2012 London Olympics. She earned a bronze medal in the two-woman bobsled event, making her one of only 128 athletes out of 150,000 (0.08%) to compete in both Olympic games and medal in one.

  • Juwan Brescacin-Jones with short curly hair and beard smiles, wearing a red and black CFL jersey against a plain background.

    Juwan Brescacin-Jones

    Former CFL player with two Grey Cup championships, and consistently known as a clubhouse leader. He also founded High Point Athletes Foundation, focusing on athlete development and sports performance coaching.